The Number 1 Programme on

How To Build And Scale 
An Amazon FBA Business in 
Rated No.1 in the UK,  our course will deliver results! Join our step-by-step hands-on training program to build a wildly profitable Amazon business today.

Over 1000 Happy Members

Fully online course
Suitable for all abilities
Proven results
Money back guarantee
Your Mentor

Dylan graduated from university where he studied (BSc) Police Sciences (Law/Criminology) in 2013. He went on to study for his second degree and become a full qualified UK School Teacher.

  Although he enjoyed his job as a teacher, he had always had his sights set on running his own online business, and the freedoms that came with it. It was in 2017 that he heard about Amazon FBA, and that same year he took action and launched his very own Private Label product. 

Stemming from this, his passion for teaching inspired him to create something special for normal people just like him, looking to start something new and exciting in their lives - this is where the Elites Academy 2.0 was born. Since its inception, Dylan has mentored over 1000 students and seen incredible results from members. Dylan believes that with the proper training and mentorship, you're able to create extraordinary results.

You may be asking yourself, what makes Dylan and his training stand out from the crowd? Well that's easy - The delivery of information and content in a training programme is as important as the content itself. Dylan was taught during his degree that it is paramount to have a good teacher delivering content. The results are MUCH greater for students who have a qualified professional delivering the information and Dylan is the ONLY qualified teacher in this space! This fact, coupled with the unique one to one mentorship programme, student results and in-depth training course for all capabilities on offer, it's an easy choice.

Dylan believes that in life, a single moment can define the rest of your life, a single decision can map out your entire future - for him, it was FBA.
Leon Dawdry (Elites Academy Student) "Just want to say the course has been great so far. I had wasted so many hours watching different Youtube videos about Amazon FBA but your course really helped me put the pieces together and map out exactly what to focus on and how to succeed - best purchase yet!"
The Elites Academy 2.0 Includes:
  •  Full Amazon FBA UK Course 2020 
  • Full Accelerator Starter Programme 
  • Unlimited VIP Mentorship Support From Dylan 
  •  Elites Profit Calculator Training
  •  Elites Supplier Scripts Training
  •  24/7 Student Mastermind Private Group Access
  • ​24/7 Access To The Student Learning Hub
  • ​50% Off Your Helium 10 Subscription*

Take a peek inside the Academy...

Michal, Elites Academy Member 2020

Sagar & Manpreet, Elites Academy Members 2020

Alice, Elites Academy Member

Afsar, Elites Academy member

Oscar, Elites Academy Member 2020

Tom, Elites Academy Member 2020

Adam, 10K Club Member

Adam is a member of the Elites Academy and has been working towards his dream of having his own brand launched on Amazon throughout 2020. He has flown past the £10,000 mark and is now expanding his brand, launching new products in the UK and the US. 

Your Course Curriculum

150+ Personally Delivered Lessons From Dylan

Introduction To The Course

  • Full Support Access (4:34) 
  • Elites Learning Hub (1:58)
  • ​Discount Links (1:22)
  • ​Elites Digital Downloads (1:30)

Student Resources

  • Full Support Access (4:34) 
  • Elites Learning Hub (1:58)
  • ​Discount Links (1:22)
  • ​Elites Digital Downloads (1:30)

Module 1 - Business Setup & Implementation

  • Implementation - How should you approach the course (4:07)
  • ​Should I choose a Limited Company Or Sole Proprietorship (5:18)
  • ​A simple yet detailed approach to setting up a UK Limited Company (5:30)
  • ​How to operate as a Sole Trader (2:17)
  • SIC Code Requirements (1:16)
  • ​Trademarks on Amazon (5:09)

Module 2 - Your Business Options

  • Recommendation for you first business bank account (NEW) (2:12)
  • ​Starting with no money (NEW) (1:11)
  • ​Do I need an accountant? NEW (4:20)
  • ​Business Insurance 2:40
  • ​Creating a professional business email. (NEW) (1:56)
  • ​Patents (NEW) (5:48)
  • ​Design Rights. (NEW) (2:44)

Module 3 - Finances, Taxes and VAT 

  • The basics (NEW) 
  • ​Making this work on a budget The basics (NEW)
  • ​Is lending an option? (NEW)
  • ​Introduction to Corporation Tax The basics (NEW)
  • ​Introduction to VAT (NEW)
  • ​Which applies to you and why. (NEW)

Module 4 - The Most Valuable Product Research Strategy in 2019/2020

  • The importance of your first product
  • ​The Importance Of Differentiation And Adding Value - Guide
  • ​Understanding Amazon's gated and un-gated categories
  • Product research criteria - What to look for
  • ​Product research using JungleScout (Basic & Advanced)
  • ​A deep dive into product research software tools & techniques
  • ​A Real example of the perfect product
  • ​Utilising Camel Camel Camel & Keepa
  • ​Research secrets
  • ​Analysing your product research & calculating Amazon fees and profit margins.
  • ​Your brand
  • ​Is your product Seasonal? (NEW)

Module 5 - Product Research Part 2 - Things You Cannot Miss

  • Restricted products, the essentials 
  • ​Finding products by spying on your competitors 
  • ​What should I avoid? 
  • ​Bundling correctly 
  • ​​Amazon's Dangerous Goods Policy - Must See! 
  • Patent considerations 
  • ​How to check that your product is in DEMAND 
  • ​Product Liability Insurance 
  • ​The 999 Cart Trick (NEW)
  • ​Is your product the right product? (NEW)
  • ​What is a 'perfect product' NEW

Module 6 - Branding (Mini Course) 

  • What is a brand. (NEW)
  • ​Creating a brand on Amazon (NEW)
  • ​Creating a strong Brand Message (NEW)
  • ​Leveraging your brand. (NEW)
  • ​How to dominate the market with a strong brand.
  • ​Using your brand to scale and 10X revenue on Amazon (NEW)

Module 7 - Suppliers And Shipping & Sourcing your first product

  • Sourcing in the UK (NEW)
  • ​Sourcing from China. (NEW)
  • ​What makes a good supplier?
  • ​Setting up your Alibaba account. (NEW)
  • ​Finding and contacting suppliers (2:18)
  • ​Supplier contact sheet (NEW)
  • ​International Shipping (8:16)
  • Striking the best deal (3:43)
  • ​Shipping options explained (3:55)
  • ​​DDU vs DDP shipping options (NEW)
  • ​​Air or Sea shipping (NEW)

Module 8 - Suppliers and Shipping Part 2

  •  The importance of samples
  • ​Product images - Affordable ways to get your logo designed
  • ​Variations
  • ​Packaging
  • ​Creating your logo (NEW)
  • ​EORI
  • ​Import VAT
  • ​Duty
  • ​Inspections
  • ​Bundling two suppliers (NEW)
  • ​Tips from a pro (NEW)

Module 9 - Paying Your Supplier

  • Paying by TT (NEW)
  • ​Pay using a credit card (NEW)
  • ​Which option to choose (NEW)
  • ​The best way to communicate with your supplier (NEW)
  • ​Overcoming the language barrier (NEW)
  • ​Getting most from supplier (NEW)
  • ​Calculating your landed cost (NEW)

Module 10- Barcoding Your Products Correctly

  • What are barcodes (NEW)
  • ​What is their relevance on Amazon (NEW)
  • ​How to source barcodes safely (NEW)
  • ​What do do with your barcodes. (NEW)
  • ​Trick to avoid paying for barcodes (NEW)

Module 11- Account Setup and Product Listing Creation

  • What is an Amazon listing (NEW)
  • ​What stage should I set up my listing (NEW)
  • ​Setting up your Amazon Seller account correctly
  • ​Sourcing barcodes within Amazon's TOS
  • ​Creating you first product listing (Walkthrough)
  • ​Sending inventory into Amazon FBA
  • ​Hazmat (NEW)
  • ​Exemption Sheets & SDS Sheets
  • ​Getting un-gated in ALL categories
  • ​Amazon Terms Of Service
  • ​Your Amazon Storefront

Module 12 - Creating the perfect product listing

  • What is listing Optimisation?
  • ​What does a BAD listing look like (NEW)
  • ​Example of an optimised listing (NEW)
  • ​Keyword research tools & techniques to SKYROCKET sales
  • ​Writing a product description that sells (NEW)
  • ​Key features & details (NEW)
  • ​Character Limits (NEW)
  • ​Keyword Placement (NEW)
  • ​Pricing Strategies (NEW)
  • ​Increasing sales using RRP (Top Secret Trick) (NEW)
  • ​Product image criteria & sourcing
  • ​Verified and unverified product reviews
  • ​Setting the right price
  • ​Amazon Rules and Regulations (TOS)
  • ​Adding a competitive edge to your listing
  • ​Hijackers - The solution
  • ​EBC
  • ​Increase your conversions
  • ​Increasing your Click Through Rate (CTR) (NEW)

Module 13 - Good Problems To Have

  •  What can go wrong?
  • ​I have ran out of stock. (NEW)
  • ​The effects of running out of stock. (NEW)
  • ​How to prevent running out of stock. (NEW)

Module 14 - Launching To Page 1 - Understanding & Perfecting Amazon's Advertising

  • Introduction to Pay-Per-Click Advertising (PPC) NEW
  • ​PPC In Real Time NEW
  • ​Sponsored ADS NEW
  • ​Organic Visibility NEW
  • ​Automatic PPC Campaigns - The Fundamentals + Tricks NEW
  • ​Manual PPC (NEW)
  • ​Interpreting your PPC campaign
  • ​Setting up a successful Amazon promotion
  • ​Advanced PPC (Part 1) NEW
  • Advanced PPC (Part 2) NEW
  • ​Launch to Page 1 (Launch Strategy) NEW
  • ​Pricing
  • ​Giveaways
  • ​Reviews

Module 15 - Advanced Advertising Techniques

  • Getting even MORE Amazon reviews
  • ​How to increase conversions on your clicks (Advanced PPC Optimisation)
  • ​Introduction to Facebook ADS
  • ​Creating a targeted Facebook AD for your Amazon
  • ​Advanced Facebook AD strategies for FBA
  • ​Review Tactics Continued

Your enrollment is a one time purchase and will include all of the following:

Full Amazon FBA UK 2020 Course
The most comprehensive Amazon FBA training available in 2020 with over 150 VIDEO lectures packed into 15 modules. This is almost double all other UK courses! Dylan provides unlimited access to all 150 tutorials, split into easy to understand modules, packed with all of the knowledge and expertise which he has acquired with over 4 years experience selling on Amazon UK himself, generating over £400,000. Imagine one centralised location where you will be guided through every step of the process, ensuring you get the results that you deserve.
  • 150 Step by step video tutorials to guide you through every step of the process, constantly updated by Dylan.
  • Dylan's tactics & strategies to scale your business to 6 figures, FAST.
  • Dylan's '6-Figure Secret' revealed.
 Elites Accelerator Course 
The accelerator course is designed to keep you on track during the early stages of your journey.  Every week, for 8 weeks, you shall receive a video and checklist from Dylan. This programme is designed to provide you with that extra support, ensuring you are progressing at the speed you should to reach your goals sooner.
  • A video presentation each week delivered by Dylan.
  • A weekly checklist of tasks to keep you focused and on track.
  • Constantly updated to ensure the best results for students.
Unlimited VIP Mentorship With Dylan (Mon-Fri)
You have personal access to Dylan directly through the mentorship programme, allowing you to ask him any burning questions that you have. This works in tandem with the course, and means you always have expert support at the touch of a button. This is deemed one of the most valuable parts of the course, with students joining for this bonus alone.
  •  Get unlimited advice and feedback on product ideas.
  • Discuss strategy with Dylan himself.
  • Unlimited listing optimisation tips from Dylan.
  • ​Responses within 24 hours or less.
24 Hour Private Student Mastermind Group
Our student Mastermind group is used by hundreds of students to network with each other on a daily basis. Having a support network, and a community of like-minded entrepreneurs can really help you along your journey. 

Students have suggested that the ability to access this peer to peer support, at the touch of a button, is worth the course value in itself!
5,000 Exclusive Product Ideas
We understand that finding an awesome product is important. As part of your Welcome Pack, you will be provided with 5,000 Amazon product ideas, vetted by Dylan to ensure they qualify. There couldn't be a better way to start your journey and catapult you into the process than to get your hand on this list! 
You will also receive these free BONUSES when you join the family.
 Elites Supplier Scripts
At the Elites Academy we know it can seem daunting when you have to reach out and contact suppliers for your first order. This is why Dylan has put together a comprehensive guide, with tips tricks and templates for you to contact suppliers with ease.
  • Dylan's supplier secrets revealed.
  • Guidance on the overall process.
  • A range of supplier templates for students.
Elites Profit Calculator
Accurately calculating your profit for each product that you sell is important. The Elites Profit Calculator will ensure your numbers are spot on, with some tips on how to keep margins high.
  • Easy to use software.
  • Fast profit calculations for your products.
  • Unlimited usage.
Elites Learning Hub
We understand that you want questions answered quickly, possibly late at night or on the weekend. If this is the case, then you will be happy to hear of the new Elites 'Learning Hub'. Accessible 24/7 at the touch of a button, you will have private access to information to help you with any hurdles that you are facing. This knowledge base is packed full of articles which are easy to understand. You would expect to pay hundreds for this product but you will be getting this for FREE. Your welcome pack will provide you with exclusive access to this resource.
  • Immediate access to all course articles.
  • Guidance on a variety of processes.
  • Packed full of Q&A's.

The 10K Club

Presented to students who have surpassed £10,000 on Amazon

Click the button above to visit our 10K Club Hall Of Fame.

Our student results speak volumes...

"Very detailed and I really like it"
£4000 in the first 16 days! "Not too shabby for my first month"
£7000 in sales selling his brand on Amazon after joining the course! Fantastic and well deserved results! All with a full-time job!
When you join our training program, you are joining risk-free and with piece of mind. You have an entire 15 days to watch up to 20% of the course to make sure it is compatible with you. On the rare occasion that is isn't, you can simply email Dylan at for a FULL REFUND, no questions asked! We can't be any fairer than that.

There's more...

Presented to students who have generated over £100,000 on Amazon

"Just bought your course with my cousin Oz, looking forward to your mentorship and our Amazon FBA journey"
"Loving the course so far by the way"
" So glad I'm signed up for your course. It's goes into so much detail about costs and  limited company info"
Click the button above to hear more student reviews of this training.
So, to confirm, by joining today you will receive:


  •  Unlimited Access to the Full Amazon FBA UK 2020 Course 
  • The Elites Accelerator Programme
  • VIP Unlimited Mentorship From Dylan 
  • Unlimited Access To 24/7 Student Mastermind Group 
  • ​Elites Supplier Script Training 
  • ​Elites Profit Calculator Training 
  • Elites Learning Hub Access 
  • ​5,000 Top Selling Product Ideas
Or Buy Now & Pay Later With
All of the resources above can be rewatched as many times as you like! They're here to stay!
More FANTASTIC results from students of the Academy
It's action taking time!
"£1000 in revenue in the first 14 days, working on a 40% margin, Thanks for the guidance and support, buzzing!"
"57% through the course and it's been great so far, clear transparent information"
"I already have a few products in mind, loving the course so far!"
Even MORE happy students below! Are you next?

DISCLAIMER: While we make every effort to ensure that we accurately represent all the products and services mentioned/provided on this website and their potential for income, it should be noted that earnings and income statements made by Dylan Reed and its partners are estimates only of what we think you can possibly earn. There is no guarantee that you will make these levels of income and you accept the risk that the earnings and income statements differ by individual.
As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are exceptional results, which do not necessarily apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation.

There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results and/or success. There are some unknown risks in business and on the internet that we cannot foresee which could reduce results you experience. We are not responsible for your actions.

The use of our information, products and services should be based on your own due diligence and you agree that Dylan Reed and any partners of this website are not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products and services reviewed or advertised on this website.

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